… and that’s Neat!

The idea for that’s neat began when I couldn’t find swimwear for my two boys that was as cute as the offerings for girls. There wasn’t much that wasn’t dinosaur, construction or transportation themed. Though my eldest, admittedly, does love those things, I couldn’t shake the idea of developing items that not just boys, but any child could wear and use.

The thought of swimwear quickly evolved into the idea of just… play! Be it indoors or outdoors. In Singapore, it’s easy to give in to the pressures of extra classes and school. While education is important, we think playing is too!

Play allows children to develop gross motor, social and creative skills and we’ve curated our products to facilitate just that!

At that’s neat, we have created and curated a selection of open-ended play products. From interactive toys to creative kits, we prioritize endless fun and imagination for your little ones. But that's not all – we understand the importance of hassle-free cleanup and storage for small spaces. Our products are designed with easy maintenance in mind, and each item is packaged so it’s ready to play and ready to store so the whole family can have worrry-free play!